JJ Food Service has launched a range of confectionery, crisp and snack lines.
The move will help JJ attract customers from new marketing sectors. The prices are visible on its website and customers can order online for same-day collection or next-day delivery.
Ali Guvemli, chief product officer at JJ Food Service, said the new lines help existing customers to consolidate their shopping to one supplier as well as bring in new customers.
“While our business caters mainly for foodservice outlets, our pricing and efficient ordering process will appeal to independent retailers too,” he added.