JJ Foodservice has launched an awareness campaign to educate customers about the benefits of MSC-certified fish and seafood.
The campaign includes an overhaul of all MSC-certified products on the website and app, adding information on what MSC certification means and why it’s important.
Chief product officer Sezer Ozkul said, “As a national business, we have a responsibility to educate our customers about the importance of protecting marine ecosystems and supporting responsible fishing practices. Not only does it help our customers make more informed choices, but it also supports our Group vision to have a positive impact.”
Read more: KFF launches fresh fish range
JJ Foodservice’s MSC journey began in 2018 when it rolled out MSC certification across all branches as part of a commitment to work sustainably to supply fish and seafood to customers.
The wholesaler works closely with fishing vessels to ensure a robust supply of high-quality products all year round. The Group is a proud member of the National Federation of Fish Friers.
