Japan Tobacco International (JTI) is set to introduce its range of tobacco-free nicotine pouches, Nordic Spirit, into the wholesale channel following an online launch earlier this year.
Nordic Spirit pouches contain a blend of plant-based fibres, nicotine, additives and flavourings commonly used in the food industry. Together with a gum-base, the pouches fit comfortably under the top or bottom lip and offers existing adult smokers and a nicotine product that can be used in situations where smoking or vaping might not be possible.
Stephane Berset, JTI UK head of marketing, commented: “This is an exciting and innovative launch into a category that is still growing. We see Nordic Spirit as the next big thing in the Tobacco Free Nicotine Pouch Market, presenting a huge opportunity for independent and convenience retailers, as the consumer demand for alternative nicotine products increases and the category evolves.”
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