KP Snacks is expanding its McCoy’s range with the launch of a Hot ‘n’ Spicy variety from the end of January.
The new flavour will be available as a £1.25 price-marked pack (PMP), and is intended to capitalise on the importance of spicy flavours within crisps, snacks & nuts (CSN).
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According to the supplier, ‘spicy’ is the third-largest flavour partition within CSN and the largest and fastest-growing among PMPs.
John McDougall, brand manager at McCoy’s, KP Snacks, said: “Building on the success of spicy flavours and the growing demand for PMPs, this launch marries a popular flavour in a popular format to meet consumer demand and drive retailer sales. The new Hot ‘n’ Spicy flavour is guaranteed to become a new consumer favourite.”
