Dino Labbate has been appointed chief commercial officer at AG Barr, with brands such as Irn-Bru, Rubicon, Funkin and Boost now under his remit.
Labbate takes up the role from 20th January , having spent seven years at Britvic PLC, most recently as GB commercial director for hospitality. With previous experience at Kraft Heinz, Burton’s Biscuits and Northern Foods, Dino brings a wealth of FMCG insight and experience across all channels of the food and drink industry.
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Euan Sutherland, chief executive of the AG Barr Group, said: “This is a new role for the business and reflects our growth ambitions. Dino’s FMCG experience, enthusiasm and commitment has made an instant impact on the business. He understands soft drinks and has considerable knowledge across grocery, wholesale, out of home and on-premise, which will play a pivotal role in developing all brands in the business.”
Labbate says: “AG Barr has a rich history of success, which alongside the company’s bold growth ambitions, make this a brilliant opportunity for me to help steer our teams on the next chapter of AG Barr’s story. There’s so much potential in our portfolio which is already packed with incredible brands. I’m looking forward to supporting the business as we set ourselves up to win with current and future consumers.”
