LWC has partnered with Welsh brewery Tiny Rebel to launch a new stout exclusively to the on-trade, and will be available across all 18 LWC depots in a 30L keg.
Coal Drop Stout is claimed to offer consumers an easy-drinking, smooth and creamy stout at an accessible price point, and it will be brewed at Tiny Rebel’s Rogerstone’s brewery in Newport.
Brad Cummings, co-founder of Tiny Rebel said: “There’s a stout revolution, and it’s safe to say Coal Drop will more than rise to the occasion. The velvety brew has been ten months in the making, and the coffee and chocolate aromas, blended with the smooth roasted malt mouthfeel, makes the perfect drop. We’re excited to partner with LWC to bring our stout to the masses.”
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Lee Williams, beer & cider category manager for LWC, commented: “With the popularity and growth of stout showing no signs of slowing down, consumers are seeking out more choice and more options on the taps. And our job at LWC is to make sure we are offering our customers exactly what they need to meet these changing consumer demands.
LWC recently began to take the legal steps required to stop its agreement to distribute Conor McGregor’s Forged Irish Stout product, following a jury finding the former UFC fighter guilty of sexual assault.
The drinks wholesaler secured the original exclusive on-trade listing for the product in October last year, following an off-trade launch with Asda earlier in 2023. LWC then made it available to the on-trade in 30 Litre Kegs, supported by a range of premium Point of Sale and initial installation offers.
