Lynas adopts AI to streamline order processing

Lynas Foodservice is working with specialist platform Choco AI to utilise artificial intelligence behind the scenes to streamline order processes and ensure accuracy and drive time efficiency.

The wholesaler supplies more than 5,000 customers across UK and Ireland with more than 5,000 essential catering product. By adopting the software, the wholesaler is looking to transforms all emails, messages, images and voicemails into integrated orders, capturing and processing in real time into the Lynas ERP.

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“We know our customers are all struggling with time so we are launching Order Your Way with one goal – to make our customers’ lives easier,” said Andrew Lynas, group managing director, Lynas Foodservice.  “We know how every minute counts in a busy kitchen and business and with Order Your Way, customers can order how they want, when they want, 24 hours a day, 7 days a week.

He continued: “Customers can choose how and when to send their order. This could be by email or a WhatsApp message. They can send us a photo of a handwritten list on a notepad or the whiteboard in the kitchen. They can send us an Excel file, Word document, note or pdf – we will even be taking orders by WhatsApp voicenote in the coming months! And, of course, orders can also be placed on the website or by talking to our sales team on the telephone and on a dedicated app. It’s about what works best for the customer and crucially, saves them valuable time.”

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via paul.hill@newtrade.co.uk and 07960935659.

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