Mars Chocolate Drinks & Treats has unveiled its new launch: Cookies with Chocolate M&M’S Minis.
The launch follows the recent release of M&M’S Minis confectionery, supported by a £2.8m marketing investment.
The move aims to attract a younger demographic to the cookie aisle, as M&M’S confectionery is already popular among young families and older dependents, who account for almost 60% of sales.
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“We anticipate that the launch of Cookies with Chocolate M&M’S Minis will attract a new younger shopper to the cookie aisle,” said Michelle Frost, general manager at Mars Chocolate Drinks and Treats.
“With M&M’S being the biggest chocolate brand globally, we believe we have an enticing consumer proposition, a fantastic tasting product, and eye-catching packaging,” Frost added.
Cookies with M&M’S Minis are now available in both grocery (180g) and convenience PMP packs (144g), priced at £1.90 and £1.99, respectively.
