Mondelez relaunching Top Deck bar

Mondelez International is set to relaunch the Cadbury Top Deck chocolate bar as part of its 200th anniversary celebrations.

The relaunched limited-edition bar, which first appeared in 1993, consists of two layers of white and milk chocolate.

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It will feature vintage-inspired packaging from its original launch, in line with this year’s retro Dairy Milk bars, and be available in plain and price-marked packs.

The supplier will support the launch with social media and in-store PoS.

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via paul.hill@newtrade.co.uk and 07960935659.

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