Mondelez International has unveiled its Easter confectionery lineup for 2025, with new lines from Cadbury and an enhanced Toblerone line.
New for this year is the Cadbury Easter Favourites pouch, the brand’s first-ever confectionery pouch made from paper, which can be recycled at home. The new launch contains Mini Cadbury Dairy Milk Eggs, treat-size bags of Cadbury Mini Eggs and Cadbury Creme Eggs in one sharing pack.
Also new is the Cadbury Dairy Milk & White Half & Half Ultimate Egg, a half-and-half egg which contains chunks of Dairy Milk and Dairy Milk White Chunks, and the Cadbury Caramilk Egg.
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Additionally, Creme Egg is giving shoppers the chance to win up to £10,000 with its ‘Admit It – How Do You Eat Yours?’ campaign. To enter, shoppers need to purchase a participating Cadbury Creme Egg product and visit cadbury.co.uk/cremeegg for a chance to win a prize.
Charlotte Parkes, senior brand manager for Cadbury Easter, said: “We’re excited to be bringing retailers and shoppers our brand-new Easter Favourites Pouch and our expanded range of shell eggs across a variety of brands this Easter, with something to suit all tastes and occasions. We’re confident our varied Easter 2025 line-up will generate excitement among shoppers and help retailers bolster their seasonal offerings, as well as helping to boost their gifting and sharing sales.”
