Mondelez International has announced it will be adding a limited-edition Salted Caramel variety to its Wispa Gold range.
The new variety will be available in a single 45g bar with an RRP of 69p from August.
Currently, the Wispa range is the third-biggest Cadbury brand after Dairy Milk and Twirl.
Nestlé launches limited-edition KitKat Chunky Caramel variety.
Read more: Mondelez reveals Christmas range
Kelly Souli, brand manager for Cadbury Singles at Mondelez, said: “On-trend and relevant new flavours are a key growth driver in chocolate, accounting for 28% of category growth and attracting incremental younger adult consumers. And that’s at the heart of the Wispa proposition, keeping the brand fresh with limited editions that draw consumers back to the brand again and again.
“This latest limited-edition launch is particularly exciting. Salted caramel is a top-five NPD flavour in chocolate and it’s also the highest performing flavour across all demographics in consumer testing in relation to Wispa. So we are very confident that this new bar will help retailers bring something relevant and exciting to confectionery shoppers this year.”
Mondelez will support the new bar with in-store activity and online advertising.
