Parfetts has appointed Duncan Jelfs as its regional business manager for the South-West region, as the wholesaler continues its expansion plans into that area of the country.
Jelfs joins from Appleby Westward–Spar, where he held the position of commercial director. He managed the sales team, marketing, and price and proposition in this role. Before this role, Duncan was head of franchise at Bestway Retail, where he successfully managed multiple accounts, including Bargain Booze, Co-op Franchise, and Costcutter.
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Duncan commented on his new role: “I have always thoroughly enjoyed working with independent retailers to help develop their stores, sales, and profit. I look forward to continuing this passion with Parfetts and building our presence in the South-West. The employee-ownership model at Parfetts means they continue to invest back into their customers and their team. It’s a unique proposition in our industry, and we’re already seeing strong growth across the UK.”
Guy Swindell, joint managing director of Parfetts, said: “Duncan’s years of experience and proven track record in the retail and wholesale sectors make him a fantastic addition to our team. He offers retailers in the South-West unrivalled knowledge, expertise, and enthusiasm, which will be invaluable in building relationships and expanding our presence in the region.”
