Parfetts has increased its fresh and chilled offer to include more than 500 lines in depot and online, following a bespoke partnership with fellow wholesaler Eden Farm.
The wholesaler’s customer base can now access thousands of additional lines through the partnership to increase the available range. The products include dairy, desserts, meats, and plant-based options.
The wholesaler has also launched a range of fresh protein under their Go Local own label brand, with 12 new lines designed to meet the needs of convenience retailers and customers alike. These lines are available in depots and through Eden Farm drop shipment.
Read more: Eden Farm working with wholesalers on chilled marketplace launch
Guy Swindell, joint managing director of Parfetts, said: “We are seeing significant growth in our fresh and chilled offer. Retailers can benefit from a high-quality, extensive range that includes fresh meat, fruit and vegetables, all designed to offer the high margins they expect from Parfetts.
“The ability to deliver orders to their stores with a next-day service is proving popular. The team is also working hard to launch meal deals and meal for tonight options, which are coming soon.”
Swindell concluded: “Independent retailers directly benefit from the Parfetts employee-owned business model. The structure means that decisions are made with a long-term focus on sustainable growth, reinvestment, and shared success. As a result, more is invested in price and promotions, service improvements, and support for individual stores. A comprehensive support package helps retailers maximise sales and improve store performance, all within a business model that values fairness, transparency, and shared success.”
