Parfetts has launched a Go Local pasta range exclusively at Parfetts depots, and online, with the company expected to expand its own label range to over 200 lines by the end of this year.
The three-strong range includes Spaghetti, Fusilli and Penne pasta varieties, price marked at £1.19 per 500g pack. The pasta range gives consumers a value-for-money brand choice, while retailers benefit from a healthy margin.
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Gurms Athwal, trading director at Parfetts, said: “Retail data shows that in 2021/2022, an average of 86g of pasta was consumed per person per week in UK households, making it a mealtime winner. The Go Local dried pasta range provides consumers with the most popular pasta shape varieties and exceptional value through clearly marked pricing while offering retailers significant profit margins. Our commitment lies in empowering retailers by supplying products that enable them to compete effectively in the marketplace.”
