Parfetts has launched a range of Go Local cooking sauces for its retail customer base, available exclusively at Parfetts in depots and online.
The four-flavour range includes Jalfrezi, Tikka Masala, Tomato & Basil, and Tomato & Chilli, all priced at £1.49 per 350g jar and have been designed to offer consumers value for money, while retailers benefit from a 33% margin.
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The Go Local cooking sauces are available in price-marked packs (PMP), and mark a new addition to Parfetts’ growing Own Label range, which is expected to expand to over 200 lines by the end of 2024.
Gurms Athwal, trading director at Parfetts, said: “The Go Local cooking sauce range not only gives consumers excellent value with clear price-marked packs, but it also delivers outstanding margins for our retailers. We’re focused on supporting our retailers by offering products that help them compete effectively in the marketplace.”
