Today’s Group has launched its Margin Maker promotional campaign which will offer 40-60% POR on own-brand lines to give members a competitive edge in the New Year trading period.
“Managing director of Today’s Group Bill Laird told Better Wholesaling: “Post-Christmas credit card and utility bills hit peoples’ door steps soon after the festive season. For retailers, the situation is even tougher; they face pressure on both a domestic and a business front, particularly as shoppers reign back their spending.”
Starting this week, the first of a series of promotional activities will offer 40% POR on a number of products from the award-winning Today’s Select brand which covers core food and drink lines, and 60% POR on three Blue Stone Spring mineral water lines.
The promotion is backed by a heavy-weight trade media campaign which will highlight the lines on offer. Wholesalers will be supported with in-depot point of sale (POS) and merchandising support, while retailers will be supported with posters and shelf talkers.
The campaign will encourage Today’s Group retailers to consolidate their own-brand range to one supplier. Laird said, “Previously, retailers have gone elsewhere for own-brand lines because we didn’t have the strength of an own-brand offer. Now we do and we’re encouraging them to make the switch to ‘their’ brand”.
More sales for wholesalers with retail customers
This could mean more sales for wholesalers with lots of retail customers. Some of our members have significant numbers of symbol group retailers and retail club members. “That’s a huge opportunity for them”, said Laird.
While big brands still play an important role at Today’s Group, a strong own-brand offering will further help members to better support their retail customers. “Our ideal day will be when retailers use our members for own-brand lines as well as the key brands”.
Today’s Group has 450 symbol group retailers and 1800 retail club stores making the opportunity for unaffiliated stores to progress to symbol status significant, particularly with the support of a strong own-brand range. “Our goal is to attract new retailers, while giving existing customers a better deal at the time when they need it the most,” said Laird.
For more information, visit www.todays.co.uk
