The quick-service restaurant (QSR) market is set to outpace the full-service sector, with value growth forecasted at +3.3% for 2024F, reaching £17bn, with growth being driven by the strong performance of branded contemporary fast-food operators.
The data comes from Lumina Intelligence’s Operator Data Index, which also reveals that the UK economy is projected to stabilise in 2024 as inflation eases, wage gains remain steady, and gradual interest rate cuts begin to alleviate financial pressures on consumers and businesses alike.
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“While challenges remain for the hospitality sector, particularly in the restaurant market, the easing of economic pressures and the continued dynamism of the QSR market highlight opportunities for growth and innovation in 2025,” said Maggie Davis, insight manager at Lumina Intelligence.
Meanwhile, key findings from Lumina’s Menu & Food Trends report 2024 reveal that cost pressures have driven a 5.1% increase in menu prices for chain restaurants and 4.5% for pubs and bars. Operators are responding by introducing premium and sharing dishes, aligning with trends toward elevated classics, aspirational offerings, and globally inspired flavours.
