RNF has launched a free wholesale specific ecommerce-platform that works across mobile, desktop and tablet devices.
B2b.store has been designed to help wholesalers access the digital channel, with Rob Mannion, founder and chief executive of RNF, explaining that this has been a fast-growing part of the wholesale sector for a number of years but traditionally the costs of getting online have been prohibitive for many customers.
Read more: Get ready for the new normal: A guide to digital in wholesale
“The real benefit of offering multi-platform digital ordering, is that you can effectively put your depot in your customers’ pockets, allowing them to manage orders on the go,” he explains. “Historically, creating the apps was a time and cost-intensive process but advances in technology mean we can now do this at the click of a button, making online ordering accessible to a far wider range of wholesalers.”
To get online, b2b.store customers need to provide a customer and product file in csv format and the app can be live in 24 hours.
Customers looking for greater functionality will also be able to upgrade their plan to include certain premium features, such as barcode scanning, in-app advertising, product placement and a basket builder, which means customers can create lists and favourites for quick re-ordering. These four premium features are also being offered free for 60 days. For those customers who want an app store presence, there is the option to upgrade to this as well.
“The launch of b2b.store means we can empower wholesalers of all sizes to take their business online,” adds Mannion. “While we have been working on the concept for a while, the impact of Covid-19 has clearly demonstrated the value of being able to offer customers a digital capability and we hope that, through b2b.store, we can help wholesalers across the sector thrive, not just survive.”
Read more: RNF offering free app to wholesalers
