Bestway head of marketing Saih Sheikh has left the company to take up a role as chief marketing officer of a start-up business within the food industry.
Mindy Mondair, who has been serving as senior marketing manager for one year, will now head up the marketing and digital teams in the role of head of trade marketing.
She will report to Bestway’s trading director, Kenton Burchell, with the communications and events team now reporting directly to managing director Dawood Pervez.
Bestway recently underwent a restructure, which left the wholesale division to focus on the company’s wholesale, catering and pet businesses, and will also mean a change in the support retailers receive, giving Bestway Retail the full responsibility of supporting franchise shops and company-owned stores, alongside the Best-one symbol group and the Bargain Booze franchise.
Bestway makes structural improvements to wholesale operation
