SHS Drinks has completed the acquisition of alcohol brand Shandy Shack, as the distributor looks to evolve in consumer trends such as the low to mid alcohol category Shandy Shack operates in.
Shandy Shack will now be integrated into SHS’s New Ventures division, where it will focus on growing consumer awareness and broadening distribution in 2025. Co-founders, Ed Stapleton and Tom Stevens, will continue to lead the brand’s development and expansion.
Andy Morris-Jinks, managing director of SHS Drinks, said: “We are excited to welcome Shandy Shack into our brand family. The mid-strength ABV market is seeing rapid growth as consumers seek options for low-tempo, relaxed socialising. Shandy Shack’s innovative and award-winning product range aligns perfectly with our vision for broadening our consumer base and tapping into emerging market trends.”
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Stapleton, co-founder of Shandy Shack, added: “It is a fantastic feeling to join forces with SHS Drinks to accelerate the development of Shandy Shack. SHS Drinks are a brilliant organisation that share our values and vision for the brand. They recognised the importance of introducing a compelling mid-strength offering to enhance their diverse and dynamic portfolio. This partnership will provide unparalleled opportunities to leverage their expertise, resources and support to expand our brand’s reach.”
Shandy Shack will join established names in the SHS Drinks portfolio including Shloer, bottlegreen, Rocks, WKD and Merrydown.
