The Stock Spirits Group has acquired UK-based independent spirits importer and distributor The Drinks Company as it moves towards a strategy of becoming a leading spirits company in Europe by 2027.
Financial terms of the transaction were not disclosed but will include the transfer all employees, premises and contracts relating to the Drinks Company operations. The acquisition will also bring Sierra Tequila’s existing UK distribution under Stock Spirits’ direct control.
Stock Spirits has also appointed Rob Curteis as general manager of its UK operations, and this follows Curteis having advised Stock Spirits on UK strategy since 2024. Furthermore, it will begin its UK expansion with the launch of two new products, Sierra Tequila ready-to-drink (RTD) cocktails and Limonce Aperitivo, with further investment into team expansion, brand-building and product innovations planned.
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Jean-Christophe Coutures, chief executive at Stock Spirits Group said: “Expanding into the United Kingdom is a pivotal moment for the Group. Our vision is to become a leading spirits company in Europe by 2027 and a foothold in the UK is key to achieving this success.
Bill Oddy and Denise McArdle, Directors at The Drinks Company added: “We are delighted to have been at the heart of building the Sierra Tequila brand in the British Isles since 1997. From “zero to hero” with consistency, quality and value. Sierra Tequila enjoyed its best ever year in 2024 and the story continues. In the Tequila Masters Awards 2025 Sierra Tequila has scooped 3 Golds for Blanco, Reposado and Antiguo Plata and the “Master” award for Sierra Tequila Antiguo Reposado.
