Sugro member Forrest Fresh Foods has partnered with ABInBev to offer central distribution of its products to the buying group’s membership who have AWRS licenses.
The Rochdale-based wholesaler will operate from two central distribution sites across the UK, with this strategic collaboration giving access to brands including Budweiser, Stella Artois, Corona, and San Miguel.
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Cate Greatorex, beer, wine & spirits senior category buyer, Forrest Fresh Foods commented: “Our new partnership with AB InBev, marks a momentous change for Forrest Fresh Foods and what we can offer all our customers. Not only is this the beginning of many supplier relationships within our BWS category, but AB InBev is one of the largest beer suppliers in the world.”
Sugro managing director, Emma Senior added: “This is a continuation of the fantastic partnership we have with Forrest Fresh, who can provide a distribution solution for our members. I know that Kelly and her team have worked hard over the last few months to bring this collaboration, with AbInBev to the Sugro membership.”
