Sugro and Britvic have collaborated for a fast-food sample box specifically designed for ICS UK LTD customers to give them the opportunity to sample and experience soft drinks offerings first hand.
The curated selection of Britvic’s product offering is designed to provide fast food retailers with a hands-on experience and help them identify key opportunities for growth in the category.
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This initiative is claimed to be the first of its kind in the sector, giving ICS customers exclusive access to the products, with Alice Graham, Britvic GB head of dining route to market wholesale, sayng: “We are delighted to collaborate with both Sugro and ICS with this initiative. The fast-food market has seen double digit growth over the last few years and the growth is set to continue. This initiative with ICS, a leader in fast food wholesale, underscores our commitment to supporting the growth of Britvic brands and advancing our partnerships with fast food establishments.”
Sid Musa, manager at ICS (UK) added: “At ICS UK LTD, we are thrilled to partner with Sugro UK and Britvic on this industry-first initiative. The Fast-Food Sample Box gives our fast-food customers a unique opportunity to experience top-tier products firsthand, empowering them to make informed decisions that can truly elevate their offerings.”
