Sugrto has launched a WhatsApp Business API service, ProConnect, to share messages about important news, deals and other communications.
The buying group has chosen to launch a paid-for channel to benefit from ProConnect’s B2B-tailored functionality, increased security and professional tools, including message scheduling and audience segmentation.
Read more: B2b.store launches ProConnect platform
All ProConnect WhatsApp channels are managed from a dashboard that’s accessible by login on all desktop and handheld devices, allowing multiple Sugro employees to use and send messages to members on their new channel.
“We see this use of WhatsApp as a smart way of enhancing our member communications and are excited to get our new channel live,” says head of commercial and marketing Yulia Petitt.
