The latest new products, re-brands and marketing campaigns to drive summer sales.
Limited edition
To celebrate the arrival of the 2014 Tour de France in its hometown, Taylors of Harrogate has expanded its coffee range with a new limited edition blend – Allez! Allez!, available in a 6x227g case
01423 814 006
Oreo is partnering with the upcoming film, Transformers: Age of Extinction, and is launching a limited-edition pack to tie in with the July 10 cinema release.
08702 400 861
Philip Morris has released limited edition packaging for its Chesterfield and Marlboro Gold Original brands to celebrate the summer festival season in the UK.
retailcontactus.pmiuk@pmi.com
Colman’s has created three limited edition mustard jars to celebrate its 200th anniversary. The unique designs include slogans and images from Colman’s iconic advertising campaigns.
0800 591 720
New products
Dr Oetker has launched Edible Wafer Cupcakes that are 100% bake-stable. They are free-standing so no cupcake stand is required.
0113 823 1400
GSK has created MaxiNutrition Protein Bar and Cyclone Milk to help retailers to capitalise on the £300m sports nutrition category.
0845 762 6637
Ferrero is launching Nutella & Go! in August with an RRP of 84p. It will support the launch with a heavyweight shopper marketing campaign.
01923 690 300
BAT has launched Pall Mall RYO 20g with papers in-pack. The move is designed to strengthen existing market share and is also expected to drive more sales for the RYO brand.
0800 444 236
Peperami is tapping into the flavoured nuts sector, which has seen growth of 47% in the past 12 months, with Peperami Double Crunch Peanuts, which offers nuts with the smoky flavour of Peperami.
0800 591 720
Range extensions
Premier Foods is adding two cous cous variants to its Batchelors Deli Box range: Spicy Chicken and Roasted Vegetable. They will be available from August.
01727 815 850
Marketing campaign
Grace Foods’ annual Caribbean Food Week will take place between August 18 and 25. It will feature nationwide sampling and promotions to encourage consumers to sample exotic flavours.
01707 326 222
New design
JTI is introducing a new pack design across its Old Holborn range. It will be available across all channels on 12.5g, 25g and 50g packs with respective RRPs of £4.40, £8.62 and £17.09.
0800 163 503
Foodservice
Country Range has introduced Thaw & Serve Petit Pain, a fully-baked, French‑style white petit pain, and Thaw & Serve Small Baguette, an 11″ baton for busy caterers.
0845 209 3777
Aviko is to launch a new range of steam-blanched potatoes that are quick and easy to prepare. The range is semi-prepared using steam blanch technology that is unique to Aviko.
01442 239 536
Millac Maid Mini Pots offer ambient, ‘peel and pour’ pots that eliminate all risks as they only need to be opened at the point of service.
