Time Wholesale has signed up to b2b.store’s ProConnect Platform in order to help increase engagement levels with its customers.
B2b.store recently replaced its B2B WhatsApp platform with ProConnect, which is claimed to provide a better experience and includes a series of new functions, such as more in-depth analytics, the ability to send next-generation interactive WhatsApp messages and even greater security.
The platform has been built in compliance with ISO27001 standards, ensuring the personal contact information of people subscribed to a WhatsApp channel is protected by the highest global data security measures, giving users extra peace of mind. Among a host of new features, ProConnect offers enhanced analytics to track message performance.
Time Wholesale will now use the WhatsApp platform to communicate special deals and discounts to customers and aims to benefit from the high read rates seen by other wholesalers on the platform to boost sales.
Read more: B2b.store launches ProConnect platform
Managing director Sony Bihal said: “We’d seen a lot of talk about the impact WhatsApp is having in the sector and felt ProConnect was the best option for Time to do this with. It’s important for us to work with b2b.store, who have experience in getting the best results for similar businesses and a clear vision for how to further develop the product to have an even greater value for us in the future.
“Our initial strategy is to share promotions with our customers, but with the roadmap that b2b.store shared with us, we’re excited by what else we could use our WhatsApp channel for further down the line too.”
“We’re delighted to welcome Sony and Time Wholesale Services – as a well-respected wholesaler, it’s great to see another big name join our ranks,” said b2b.store chief executive Rob Mannion. “It’s an exciting time to be involved with ProConnect with a number of high-profile sign-ups and some big developments to enhance our service.
“There’s no mistake WhatsApp is having a big impact on the way wholesalers and suppliers are communicating with their customers and as the only solution that specialises on solutions for this sector, we’re leading the way.”
