Unitas Wholesale’s on-trade members will have exclusive national on-trade distribution of Dutch brand Swinkels’ pilsner and lager products.
The partnership will promote the Swinkels range, including one that was voted Best Beer in The Netherlands in the 2024 Dutch Beer Challenge, to more than 26,000 on-trade outlets.
Lee Wharton, Unitas Wholesale on trade trading controller, said: “With the collaborative nature of this agreement and the fantastic portfolio that Swinkels UK bring to the table, Unitas members will be able to enhance their offering and continue to delight their customers and consumers. We are excited to start this journey with our new partners.”
Read more: Interview: Unitas
Adam Stocks, national wholesale manager, Swinkels UK said: “Choosing Unitas for the exclusive launch means we will be working alongside some of the UK’s most innovative wholesalers who are at the forefront of adding value to the industry.
“Bavaria is already well established in the off trade across the UK,so exclusively introducing Bavaria 3.4% lager and 5% premium imported pilsner to the on trade with support from Unitas is an exciting step forward.”
